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August 13, 2021

By Christopher David Roberts

Sarah Russo, Ex Global Head of Audience Engagement, Publicity, and Social Media for Oxford University Press, talks about how to market your book [012]

Sarah Russo

#012: Sarah Russo, Ex Global Head of Audience Engagement, Publicity, and Social Media for Oxford University Press, talks about how to market your book.

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Sarah Russo is a publishing professional with twenty years of experience working across the spectrum of publicity, communications, traditional marketing, social media marketing, branding, and business development. Sarah has worked in-house for Alfred A. Knopf, Doubleday, Farrar, Strauss & Giroux, and Oxford University Press, and as a consultant for organizations and companies like the National Book Critics Circle, the Association of University Presses, the American Booksellers Association, Scribd, Curtis Brown, Ltd., The Oxford American, Europa Editions, And Other Stories, Coffee House Press, and with authors too numerous to count but that include Simon Winchester, Jeffrey Sachs, Nadine Strossen, Benjamin Moser, Diane Cook, Kathleen Hall Jamison, Valeria Luiselli, Siva Vaidhyanathan, Amartya Sen, Harvey J. Kaye, and David Kilcullen.

Most recently, Sarah was the Global Head of Audience Engagement, Publicity, and Social Media for Oxford University Press, the largest not-for-profit publisher of trade and academic books in the world. She was also the Global Head of Trade Marketing from 2016–2018. Her work at OUP spanned trade books, the dictionaries program, journals, and online products as well as major launches for publications like the AIA Guide to the City of New York, Greater Gotham by Mike Wallace, the 80th anniversary celebration of the Oxford English Dictionary, and programming the annual Bryant Park Oxford World’s Classics Book Club. She currently serves on the Board of And Other Stories and on the Lit Council for the Brooklyn Book Festival. In tandem with Suzanne Williams, she is the pro bono publicist for the National Book Critics Circle.

Sarah is a regular speaker at conferences, book festivals, and universities. She has been a speaker at Social Media Week, the Association of American Historians and the Organization of American Historians, the American Society of Journalists and Authors, the Brooklyn Book Festival, the Louisiana Book Festival, Johns Hopkins University, The New School, Adelphi University, Pace University, and many others. You can connect with her on TwitterLinkedIn, or Instagram.

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